Skill Demand Index
Sales — Demand & Depth Analysis
Based on 9 scored job postings out of 4,995 total. Depth levels reflect actual proficiency tiers, not just keyword presence.
0.2%
Demand Rate
L2
Median Depth
33%
Gap Rate
9
Jobs Analyzed
Basic
Most employers want Sales at basic competency with practical application.
Overview
What is Sales?
Market context for Sales in the current job market
Sales is required in 0.2% of scored job postings on ShouldApply, making it a growing skill in the current job market. Employers looking for Sales typically want candidates who can demonstrate real proficiency, not just surface awareness.
What the data shows for Sales:
- •Required in 0.2% of all scored postings — demand is growing as more employers add it to requirements
- •Employers typically expect L2 depth — foundational knowledge with practical application
- •Most demand comes from Marketing roles — 33% of all Sales jobs
- •Median salary for roles requiring Sales: $170K vs $133K for roles that don't — a $27K difference
What L2 means in practice:
L2 (Basic) means you’ve built small things with Sales — personal projects or bootcamp work. Employers accept this for junior roles.
This means employers aren't looking for someone who has used Sales once or twice. They want evidence of professional application — shipped work, measurable outcomes, and the ability to operate independently.
Common skill gaps:
The gap rate of 33% means a notable portion of candidates fall short on Sales. Addressing this gap directly in your application materials gives you an edge.
Which roles need Sales most:
Marketing positions drive 33% of demand. Software Engineering and Sales also frequently list Sales as a requirement. Skills commonly paired with Sales include Business Development and Data Analysis.
Depth Level Distribution
Proficiency Distribution
How candidates match Sales requirements across 9 scored evaluations
Average depth: L1.9·Median depth: L2.0
Salary Correlation
Pay Impact
How Sales affects compensation based on postings with disclosed salary data
With Sales
$168K
Median $170K
5 jobs
Without Sales
$140K
Median $133K
1231 jobs
↑ $27K higher
for roles requiring Sales
Skill Demand Insight
“Sales appears in 0.2% of all scored jobs.”
From 9 scored job postings
Skill Pairings
Commonly Paired Skills
Other skills that frequently appear alongside Sales
Role Breakdown
Top Role Categories
Job categories most likely to require Sales
Gap Analysis
Gap Rate Explained
How often Sales is identified as a skill gap (L0–L1) in scored applications
Moderate gap rate — many candidates lack this skill
When Sales appears in a job's requirements, 33% of scored applicants received an L0 or L1 (missing or minimal).
Frequently Asked Questions
See how you stack up against Sales job requirements
ShouldApply scores your profile against each skill at the depth level jobs actually need.
Analyze my Sales gaps →See how your depth compares to what employers actually require
All Skills · Roles · Companies · Browse Jobs