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Role Intelligence

Sales Manager

Analysis from 46 job postings — 0.9% of all scored jobs

46

Jobs Analyzed

0.9%

Demand Rate

$139K

Avg Salary

$109K

Median Salary

What Does a Sales Manager Do?

Role overview based on 46 scored job postings.

A Sales Manager drives outcomes across Bachelor's Degree, Sales Experience, Sales Management and related areas. Based on 46 scored postings, this role requires a mix of technical and strategic skills at varying depth levels.

What employers are looking for:

  • •Bachelor's Degree at L4 — required in 17% of postings. Employers want hands-on proficiency, not textbook knowledge.
  • •Sales Experience at L2 — required in 15% of postings. Foundational understanding with practical application expected.
  • •Sales Management at L1 — required in 11% of postings. Foundational understanding with practical application expected.
⚠ Most common gaps: Sales Leadership Experience (67% gap rate) and Account Management (67% gap rate). If these apply to you, address them directly in your cover letter.

Required Skills

Skills ranked by frequency across 46 postings. L-levels show the depth employers require.

L1 AwarenessL2 BasicL3 IntermediateL4 AdvancedL5 Expert

Salary Insights

Compensation data from 22 postings with disclosed salary.

$139K

Average

$109K

Median

22

Jobs with salary data

Based on 22 Sales Manager job postings with disclosed salary data, compensation averages $139K. The median sits at $109K, indicating a few high-paying outliers pulling the average up.

Common Skill Gaps

Skills where applicants most frequently fall short of the required depth.

Salesforce
33% gap

A gap doesn't mean disqualified. It means you need to address it directly. ShouldApply scores your resume against the actual depth requirements and shows exactly where you fall short, before you apply.

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Top Hiring Companies

Companies with the most active Sales Manager postings in the scored dataset.

Browse Sales Manager Jobs

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View 46+ Listings

Frequently Asked Questions

The top skills for Sales Manager roles are Bachelor's Degree, Sales Experience, Sales Management, Communication Skills, B2B Sales Experience. Most positions require these at L4 depth or higher, meaning employers want candidates who can work independently, not just have surface awareness.

Based on 22 job postings with disclosed salary data, the average Sales Manager salary is $139K with a median of $109K. Actual compensation varies by location, company size, and experience level.

Sales Manager roles represent 0.9% of all scored jobs on ShouldApply. Common skill gaps include Sales Leadership Experience, Account Management, Business Development, suggesting many applicants struggle with these areas.

Top hiring companies for Sales Manager roles include gpac. These companies collectively account for a significant portion of active listings.

ShouldApply rates every skill requirement on a 1-5 depth scale: L1 (Awareness) means you can discuss the concept, L2 (Basic) means simple tasks, L3 (Intermediate) means independent work, L4 (Advanced) means leading and optimizing, and L5 (Expert) means architecting solutions. This goes beyond keyword matching to measure actual proficiency fit.

With 46 active postings analyzed and a 0.9% demand rate, Sales Manager roles show emerging market demand. Compensation is competitive, with median salaries above $100K.

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