Role Intelligence
Marketing Manager
Analysis from 400 job postings — 9.9% of all scored jobs
400
Jobs Analyzed
9.9%
Demand Rate
$140K
Avg Salary
$140K
Median Salary
Skill Snapshot
Top Skills for Marketing Manager
Based on 400 scored postings
What Does a Marketing Manager Do?
Role overview based on 400 scored job postings.
A Marketing Manager drives outcomes across Product Marketing, Digital Marketing, Data Analysis and related areas. Based on 400 scored postings, this role requires a mix of technical and strategic skills at varying depth levels.
What employers are looking for:
- •Product Marketing at L3 — required in 15% of postings. Foundational understanding with practical application expected.
- •Digital Marketing at L5 — required in 15% of postings. Most roles expect independent execution, not just awareness.
- •Data Analysis at L4 — required in 14% of postings. Most roles expect independent execution, not just awareness.
Required Skills
Skills ranked by frequency across 400 postings. L-levels show the depth employers require.
Salary Insights
Compensation data from 102 postings with disclosed salary.
$140K
Average
$140K
Median
102
Jobs with salary data
BY COMPANY SIZE
Based on 102 Marketing Manager job postings with disclosed salary data, compensation averages $140K. The median sits at $140K, indicating a few high-paying outliers pulling the average up. The typical range (25th to 75th percentile) runs $123K to $216K.
Common Skill Gaps
Skills where applicants most frequently fall short of the required depth.
A gap doesn't mean disqualified. It means you need to address it directly. ShouldApply scores your resume against the actual depth requirements and shows exactly where you fall short, before you apply.
Score My Resume →Top Hiring Companies
Companies with the most active Marketing Manager postings in the scored dataset.
Browse Marketing Manager Jobs
See live listings and check your fit score before you apply.
View 400+ ListingsFrequently Asked Questions
The top skills for Marketing Manager roles are Product Marketing, Digital Marketing, Data Analysis, Marketing Strategy, Bachelor's Degree. Most positions require these at L3 depth or higher, meaning employers want candidates who can work independently, not just have surface awareness.
Based on 102 job postings with disclosed salary data, the average Marketing Manager salary is $140K with a median of $140K. Actual compensation varies by location, company size, and experience level.
Marketing Manager roles represent 9.9% of all scored jobs on ShouldApply. Common skill gaps include Industry Experience, Healthcare Industry Knowledge, Marketo, suggesting many applicants struggle with these areas.
Top hiring companies for Marketing Manager roles include Flexionis, Hiredock, Google, Jobgether, Intuit. These companies collectively account for a significant portion of active listings.
ShouldApply rates every skill requirement on a 1-5 depth scale: L1 (Awareness) means you can discuss the concept, L2 (Basic) means simple tasks, L3 (Intermediate) means independent work, L4 (Advanced) means leading and optimizing, and L5 (Expert) means architecting solutions. This goes beyond keyword matching to measure actual proficiency fit.
With 400 active postings analyzed and a 9.9% demand rate, Marketing Manager roles show moderate market demand. Compensation is competitive, with median salaries above $100K.
See how you match Marketing Manager roles
ShouldApply scores each job against your profile and flags gaps before you apply.
Analyze Your Fit FreeAll Roles · Skills · Companies · Browse Jobs