A Marketing Manager drives outcomes across Digital Marketing, Marketing Strategy, Data Analysis and related areas. Based on 296 scored postings, this role requires a mix of technical and strategic skills at varying depth levels.

What employers are looking for:

•Digital Marketing at L5 — required in 20% of postings. Most roles expect independent execution, not just awareness.
•Marketing Strategy at L4 — required in 15% of postings. Employers want hands-on proficiency, not textbook knowledge.
•Data Analysis at L4 — required in 15% of postings. Employers want hands-on proficiency, not textbook knowledge.

⚠ Most common gaps: Salesforce CRM (100% gap rate) and Industry Experience (83% gap rate). If these apply to you, address them directly in your cover letter.

Required Skills

Skills ranked by frequency across 296 postings. L-levels show the depth employers require.

L1 AwarenessL2 BasicL3 IntermediateL4 AdvancedL5 Expert

Digital MarketingTop 3

20%

Marketing StrategyTop 3

15%

Data AnalysisTop 3

15%

11%

10%

Salary Insights

Compensation data from 56 postings with disclosed salary.

$134K

Average

$138K

Median

Jobs with salary data

Based on 56 Marketing Manager job postings with disclosed salary data, compensation averages $134K. The median sits at $138K, indicating relatively even distribution across the range.

Common Skill Gaps

Skills where applicants most frequently fall short of the required depth.

Salesforce CRM

100% gap

Industry Experience

83% gap

Account-Based Marketing (ABM)

75% gap

67% gap

67% gap

67% gap

67% gap

67% gap

A gap doesn't mean disqualified. It means you need to address it directly. ShouldApply scores your resume against the actual depth requirements and shows exactly where you fall short, before you apply.

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Top Hiring Companies

Companies with the most active Marketing Manager postings in the scored dataset.

Flexionis29 Hiredock15 careerwave.lovestoblog10 Jobgether10 Amazon Web Services, Inc.9 Intuit5 VirtualVocations5 Astound4

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Frequently Asked Questions

The top skills for Marketing Manager roles are Digital Marketing, Marketing Strategy, Data Analysis, Product Marketing, SEO. Most positions require these at L5 depth or higher, meaning employers want candidates who can work independently, not just have surface awareness.

Based on 56 job postings with disclosed salary data, the average Marketing Manager salary is $134K with a median of $138K. Actual compensation varies by location, company size, and experience level.

Marketing Manager roles represent 12.6% of all scored jobs on ShouldApply. Common skill gaps include Salesforce CRM, Industry Experience, Account-Based Marketing (ABM), suggesting many applicants struggle with these areas.

Top hiring companies for Marketing Manager roles include Flexionis, Hiredock, careerwave.lovestoblog, Jobgether, Amazon Web Services, Inc.. These companies collectively account for a significant portion of active listings.

ShouldApply rates every skill requirement on a 1-5 depth scale: L1 (Awareness) means you can discuss the concept, L2 (Basic) means simple tasks, L3 (Intermediate) means independent work, L4 (Advanced) means leading and optimizing, and L5 (Expert) means architecting solutions. This goes beyond keyword matching to measure actual proficiency fit.

With 296 active postings analyzed and a 12.6% demand rate, Marketing Manager roles show strong market demand. Compensation is competitive, with median salaries above $100K.

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What Does a Marketing Manager Do?

Role overview based on 296 scored job postings.

What employers are looking for:

•Digital Marketing at L5 — required in 20% of postings. Most roles expect independent execution, not just awareness.
•Marketing Strategy at L4 — required in 15% of postings. Employers want hands-on proficiency, not textbook knowledge.
•Data Analysis at L4 — required in 15% of postings. Employers want hands-on proficiency, not textbook knowledge.

⚠ Most common gaps: Salesforce CRM (100% gap rate) and Industry Experience (83% gap rate). If these apply to you, address them directly in your cover letter.

Common Skill Gaps

Skills where applicants most frequently fall short of the required depth.

Score My Resume →

Frequently Asked Questions

Based on 56 job postings with disclosed salary data, the average Marketing Manager salary is $134K with a median of $138K. Actual compensation varies by location, company size, and experience level.

With 296 active postings analyzed and a 12.6% demand rate, Marketing Manager roles show strong market demand. Compensation is competitive, with median salaries above $100K.