Role Intelligence
Marketing Manager
Analysis from 411 job postings — 8.2% of all scored jobs
411
Jobs Analyzed
8.2%
Demand Rate
$138K
Avg Salary
$137K
Median Salary
224
Open right now
208
Added last 30 days
38%
Disclose salary
9d
Median posting age
Skill Snapshot
Top Skills for Marketing Manager
Based on 411 scored postings
What Does a Marketing Manager Do?
Role overview based on 411 scored job postings.
A Marketing Manager drives outcomes across Bachelor's Degree, Project Management, Digital Marketing and related areas. Based on 411 scored postings, this role requires a mix of technical and strategic skills at varying depth levels.
What employers are looking for:
- •Bachelor's Degree at L4 — required in 23% of postings. Most roles expect independent execution, not just awareness.
- •Project Management at L4 — required in 13% of postings. Employers want hands-on proficiency, not textbook knowledge.
- •Digital Marketing at L5 — required in 10% of postings. Most roles expect independent execution, not just awareness.
Required Skills
Skills ranked by frequency across 411 postings. L-levels show the depth employers require.
Salary Insights
Compensation data from 116 postings with disclosed salary.
$138K
Average
$137K
Median
116
Jobs with salary data
BY COMPANY SIZE
Based on 116 Marketing Manager job postings with disclosed salary data, compensation averages $138K. The median sits at $137K, indicating a few high-paying outliers pulling the average up. The typical range (25th to 75th percentile) runs $123K to $216K.
Common Skill Gaps
Skills where applicants most frequently fall short of the required depth.
A gap doesn't mean disqualified. It means you need to address it directly. ShouldApply scores your resume against the actual depth requirements and shows exactly where you fall short, before you apply.
Score My Resume →Top Hiring Companies
Companies with the most active Marketing Manager postings in the scored dataset.
Browse Marketing Manager Jobs
See live listings and check your fit score before you apply.
View 411+ ListingsFrequently Asked Questions
The top skills for Marketing Manager roles are Bachelor's Degree, Project Management, Digital Marketing, Marketing Strategy, Product Marketing Experience. Most positions require these at L4 depth or higher, meaning employers want candidates who can work independently, not just have surface awareness.
Based on 116 job postings with disclosed salary data, the average Marketing Manager salary is $138K with a median of $137K. Actual compensation varies by location, company size, and experience level.
Marketing Manager roles represent 8.2% of all scored jobs on ShouldApply. Common skill gaps include Healthcare Industry Knowledge, Industry Experience, Analytical & Data Skills, suggesting many applicants struggle with these areas.
Top hiring companies for Marketing Manager roles include Google, Intuit, Jobgether, VirtualVocations, Stripe. These companies collectively account for a significant portion of active listings.
ShouldApply rates every skill requirement on a 1-5 depth scale: L1 (Awareness) means you can discuss the concept, L2 (Basic) means simple tasks, L3 (Intermediate) means independent work, L4 (Advanced) means leading and optimizing, and L5 (Expert) means architecting solutions. This goes beyond keyword matching to measure actual proficiency fit.
With 411 active postings analyzed and a 8.2% demand rate, Marketing Manager roles show moderate market demand. Compensation is competitive, with median salaries above $100K.
See how you match Marketing Manager roles
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