Role Intelligence
Marketing Manager
Analysis from 423 job postings — 8.5% of all scored jobs
423
Jobs Analyzed
8.5%
Demand Rate
$138K
Avg Salary
$136K
Median Salary
112
Open right now
112
Added last 30 days
23%
Disclose salary
6d
Median posting age
Skill Snapshot
Top Skills for Marketing Manager
Based on 423 scored postings
What Does a Marketing Manager Do?
Role overview based on 423 scored job postings.
A Marketing Manager drives outcomes across Bachelor's Degree, Project Management, Digital Marketing and related areas. Based on 423 scored postings, this role requires a mix of technical and strategic skills at varying depth levels.
What employers are looking for:
- •Bachelor's Degree at L4 — required in 23% of postings. Most roles expect independent execution, not just awareness.
- •Project Management at L4 — required in 13% of postings. Employers want hands-on proficiency, not textbook knowledge.
- •Digital Marketing at L5 — required in 9% of postings. Most roles expect independent execution, not just awareness.
Required Skills
Skills ranked by frequency across 423 postings. L-levels show the depth employers require.
Salary Insights
Compensation data from 118 postings with disclosed salary.
$138K
Average
$136K
Median
118
Jobs with salary data
BY COMPANY SIZE
Based on 118 Marketing Manager job postings with disclosed salary data, compensation averages $138K. The median sits at $136K, indicating a few high-paying outliers pulling the average up. The typical range (25th to 75th percentile) runs $123K to $216K.
Common Skill Gaps
Skills where applicants most frequently fall short of the required depth.
A gap doesn't mean disqualified. It means you need to address it directly. ShouldApply scores your resume against the actual depth requirements and shows exactly where you fall short, before you apply.
Score My Resume →Top Hiring Companies
Companies with the most active Marketing Manager postings in the scored dataset.
Browse Marketing Manager Jobs
See live listings and check your fit score before you apply.
View 423+ ListingsFrequently Asked Questions
The top skills for Marketing Manager roles are Bachelor's Degree, Project Management, Digital Marketing, Cross-functional Collaboration, Marketing Strategy. Most positions require these at L4 depth or higher, meaning employers want candidates who can work independently, not just have surface awareness.
Based on 118 job postings with disclosed salary data, the average Marketing Manager salary is $138K with a median of $136K. Actual compensation varies by location, company size, and experience level.
Marketing Manager roles represent 8.5% of all scored jobs on ShouldApply. Common skill gaps include Healthcare Industry Knowledge, Industry Experience, Analytical & Data Skills, suggesting many applicants struggle with these areas.
Top hiring companies for Marketing Manager roles include Google, Intuit, Jobgether, Stripe, VirtualVocations. These companies collectively account for a significant portion of active listings.
ShouldApply rates every skill requirement on a 1-5 depth scale: L1 (Awareness) means you can discuss the concept, L2 (Basic) means simple tasks, L3 (Intermediate) means independent work, L4 (Advanced) means leading and optimizing, and L5 (Expert) means architecting solutions. This goes beyond keyword matching to measure actual proficiency fit.
With 423 active postings analyzed and a 8.5% demand rate, Marketing Manager roles show moderate market demand. Compensation is competitive, with median salaries above $100K.
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