Skill Demand Index
Based on 16 scored job postings out of 2,381 total. Depth levels reflect actual proficiency tiers, not just keyword presence.
0.7%
Demand Rate
L3
Median Depth
0%
Gap Rate
16
Jobs Analyzed
Proficient
Most employers want Paid Media at hands-on daily use, not textbook knowledge.
Overview
Market context for Paid Media in the current job market
Paid Media is required in 0.7% of scored job postings on ShouldApply, making it a growing skill in the current job market. Employers looking for Paid Media typically want candidates who can demonstrate real proficiency, not just surface awareness.
What the data shows for Paid Media:
What L3 means in practice:
L3 (Proficient) means daily professional use. You should be able to work independently with Paid Media without needing supervision or constant guidance.
This means employers aren't looking for someone who has used Paid Media once or twice. They want evidence of professional application — shipped work, measurable outcomes, and the ability to operate independently.
Common skill gaps:
The gap rate of 0% means most candidates have adequate Paid Media proficiency. To stand out, aim for L4-L5 depth with concrete evidence.
Which roles need Paid Media most:
Marketing positions drive 81% of demand. Other and Data Analysis also frequently list Paid Media as a requirement. Skills commonly paired with Paid Media include Digital Marketing and Analytics.
Depth Level Distribution
How candidates match Paid Media requirements across 16 scored evaluations
Average depth: L3.1·Median depth: L3.0
Salary Correlation
How Paid Media affects compensation based on postings with disclosed salary data
Without Paid Media
$136K
Median $130K
442 jobs
Skill Demand Insight
“Paid Media appears in 0.7% of all scored jobs.”
From 16 scored job postings
Skill Pairings
Other skills that frequently appear alongside Paid Media
Role Breakdown
Job categories most likely to require Paid Media
Gap Analysis
How often Paid Media is identified as a skill gap (L0–L1) in scored applications
Very low gap rate — candidates generally have this skill
When Paid Media appears in a job's requirements, 0% of scored applicants received an L0 or L1 (missing or minimal).
Yes. Paid Media appears in 0.7% of scored job postings on ShouldApply, making it a growing skill in the current market. Based on 16 analyzed jobs, demand is steady across multiple role types.
The median required depth is L3. Most roles expect intermediate competency — independent work without supervision.
Salary data for Paid Media is still accumulating.
The most common pairings are Digital Marketing, Analytics, E-commerce, SEO, Marketing Strategy. Strengthening these alongside Paid Media improves your fit across more positions.
Top roles: Marketing, Other, Data Analysis. Marketing positions have the highest demand at 81% of all Paid Media jobs.
L1→L2: online courses and personal projects. L2→L3: daily professional use and shipped work. L3→L4: mentoring others and optimizing processes. L4→L5: architecture decisions, open source contributions, or published work.
See how you stack up against Paid Media job requirements
ShouldApply scores your profile against each skill at the depth level jobs actually need.
Analyze my Paid Media gaps →See how your depth compares to what employers actually require
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