Head to head
Which skill should you learn next? Score both against real job postings.
Content Marketing
37
scored postings
Demand index
Posted pay (US)
Digital Marketing
215
scored postings
Demand index
Posted pay (US)
Demand index: the larger skill is 100, the other is scaled to it.
The matchup
ShouldApply has scored 6,679 job postings. Content Marketing appears in 37 of them (0.6%) and Digital Marketing in 215 (3.2%). 15 postings list both, which is 6% of everything that lists either one.
Each bar below uses one ruler for both skills. The leader on a metric gets a gold edge and a Leads label. Pay uses US postings that list a salary, ghost risk is the share of postings with a ghost probability of 50% or higher, and depth is the level (L0 to L5) the scoring engine assigned to the skill when it read the posting, not a stated years-of-experience ask.
Head to head
Digital Marketing has 481% more postings than Content Marketing.
Scored postings that list the skill.
The scoring engine reads Digital Marketing at a deeper level on average, by 0.7 of a level.
Level the scoring engine assigned to the skill, L0 to L5.
Digital Marketing postings are less likely to carry high ghost signals, 20% against 28%.
Share of postings with a ghost probability of 50% or higher.
Content Marketing postings are flagged remote-friendly more often, 43% against 31%.
Share of postings flagged remote.
A metric appears only when both skills have enough data behind it: 5 salaries, or 10 scored postings.
Based on 6,679 scored job postings, updated . The pool refreshes every 2 hours from 4 job boards.
Strengths
Where it is used
Role mix
Both skills appear together in 6% of the postings that list either one (15 postings).
Not sure which skill your resume already shows? Scan your resume
The verdict
Content Marketing leads on more remote-friendly roles. Digital Marketing leads on more job openings, deeper scored skill levels, and lower ghost risk. Your pick depends on the job you want next, and plenty of postings ask for both (6% of those that list either).
Go deeper on each: Content Marketing demand and depth and Digital Marketing demand and depth.
The data does not crown one. Digital Marketing appears in 215 scored postings against 37 for Content Marketing, which is 481% more openings. 6% of postings that list either skill list both, so learning one rarely closes the door on the other.
Not enough postings list pay for both skills to compare them fairly. 4 US Content Marketing postings and 40 US Digital Marketing postings disclose a salary, and each side needs at least 5.
Yes, and employers often expect it. 15 scored postings list both skills, 6% of every posting that lists either one. Postings that want only Content Marketing lean toward Marketing Manager roles; only-Digital Marketing postings lean toward Marketing Manager.
Digital Marketing does, with 215 scored postings (3.2% of everything scored) against 37 (0.6%) for Content Marketing. There is not enough dated history to call a trend for both.
Content Marketing shows up most in Marketing Manager postings and Digital Marketing in Marketing Manager postings. The scoring engine reads Content Marketing at an average depth of L3.9 and Digital Marketing at L4.6. Content Marketing postings carry high ghost signals 28% of the time, Digital Marketing 20%.