Skill Demand Index
Based on 11 scored job postings out of 2,412 total. Depth levels reflect actual proficiency tiers, not just keyword presence.
0.5%
Demand Rate
L2
Median Depth
27.3%
Gap Rate
11
Jobs Analyzed
Minimal
Most employers want Account Based Marketing (ABM) at introductory awareness.
Overview
Market context for Account Based Marketing (ABM) in the current job market
Account Based Marketing (ABM) is required in 0.5% of scored job postings on ShouldApply, making it a growing skill in the current job market. Employers looking for Account Based Marketing (ABM) typically want candidates who can demonstrate real proficiency, not just surface awareness.
What the data shows for Account Based Marketing (ABM):
What L2 means in practice:
L2 (Basic) means you’ve built small things with Account Based Marketing (ABM) — personal projects or bootcamp work. Employers accept this for junior roles.
This means employers aren't looking for someone who has used Account Based Marketing (ABM) once or twice. They want evidence of professional application — shipped work, measurable outcomes, and the ability to operate independently.
Common skill gaps:
The gap rate of 27.3% means a notable portion of candidates fall short on Account Based Marketing (ABM). Addressing this gap directly in your application materials gives you an edge.
Which roles need Account Based Marketing (ABM) most:
Marketing positions drive 82% of demand. Other also frequently list Account Based Marketing (ABM) as a requirement. Skills commonly paired with Account Based Marketing (ABM) include Data Analysis and B2B Marketing.
Depth Level Distribution
How candidates match Account Based Marketing (ABM) requirements across 11 scored evaluations
Average depth: L2.4·Median depth: L2.0
Salary Correlation
How Account Based Marketing (ABM) affects compensation based on postings with disclosed salary data
With Account Based Marketing (ABM)
$171K
Median $174K
6 jobs
Without Account Based Marketing (ABM)
$137K
Median $130K
444 jobs
↑ $34K higher
for roles requiring Account Based Marketing (ABM)
Skill Demand Insight
“Account Based Marketing (ABM) appears in 0.5% of all scored jobs.”
From 11 scored job postings
Skill Pairings
Other skills that frequently appear alongside Account Based Marketing (ABM)
Gap Analysis
How often Account Based Marketing (ABM) is identified as a skill gap (L0–L1) in scored applications
Moderate gap rate — many candidates lack this skill
When Account Based Marketing (ABM) appears in a job's requirements, 27.3% of scored applicants received an L0 or L1 (missing or minimal).
Yes. Account Based Marketing (ABM) appears in 0.5% of scored job postings on ShouldApply, making it a growing skill in the current market. Based on 11 analyzed jobs, demand is steady across multiple role types.
The median required depth is L2. Many positions accept basic to intermediate proficiency.
Jobs requiring Account Based Marketing (ABM) pay +$34K more on average. This salary premium makes it a high-value skill to develop.
The most common pairings are Data Analysis, B2B Marketing, Growth Marketing, Digital Marketing, Project Management. Strengthening these alongside Account Based Marketing (ABM) improves your fit across more positions.
Top roles: Marketing, Other. Marketing positions have the highest demand at 82% of all Account Based Marketing (ABM) jobs.
L1→L2: online courses and personal projects. L2→L3: daily professional use and shipped work. L3→L4: mentoring others and optimizing processes. L4→L5: architecture decisions, open source contributions, or published work.
See how you stack up against Account Based Marketing (ABM) job requirements
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Analyze my Account Based Marketing (ABM) gaps →See how your depth compares to what employers actually require
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