Skill Demand Index
HubSpot — Demand & Depth Analysis
Based on 7 scored job postings out of 4,995 total. Depth levels reflect actual proficiency tiers, not just keyword presence.
0.1%
Demand Rate
L1
Median Depth
71%
Gap Rate
7
Jobs Analyzed
Minimal
Most employers want HubSpot at introductory awareness.
Overview
What is HubSpot?
Market context for HubSpot in the current job market
HubSpot is required in 0.1% of scored job postings on ShouldApply, making it a growing skill in the current job market. Employers looking for HubSpot typically want candidates who can demonstrate real proficiency, not just surface awareness.
What the data shows for HubSpot:
- •Required in 0.1% of all scored postings — demand is growing as more employers add it to requirements
- •Employers typically expect L1 depth — foundational knowledge with practical application
- •Most demand comes from Marketing roles — 86% of all HubSpot jobs
What L1 means in practice:
L1 (Minimal) means you can discuss the concept but haven’t used it in production. Many entry-level positions accept this.
This means employers aren't looking for someone who has used HubSpot once or twice. They want evidence of professional application — shipped work, measurable outcomes, and the ability to operate independently.
Common skill gaps:
The gap rate of 71% means most applicants lack HubSpot at the depth employers need. This is a real opportunity for candidates who invest in building genuine proficiency.
Which roles need HubSpot most:
Marketing positions drive 86% of demand. Other also frequently list HubSpot as a requirement. Skills commonly paired with HubSpot include Bachelor's Degree and WordPress.
Depth Level Distribution
Proficiency Distribution
How candidates match HubSpot requirements across 7 scored evaluations
Average depth: L1.3·Median depth: L1.0
Salary Correlation
Pay Impact
How HubSpot affects compensation based on postings with disclosed salary data
Without HubSpot
$140K
Median $133K
1221 jobs
Skill Demand Insight
“HubSpot appears in 0.1% of all scored jobs.”
From 7 scored job postings
Skill Pairings
Commonly Paired Skills
Other skills that frequently appear alongside HubSpot
Role Breakdown
Top Role Categories
Job categories most likely to require HubSpot
Gap Analysis
Gap Rate Explained
How often HubSpot is identified as a skill gap (L0–L1) in scored applications
High gap rate — most candidates are underqualified
When HubSpot appears in a job's requirements, 71% of scored applicants received an L0 or L1 (missing or minimal).
Frequently Asked Questions
See how you stack up against HubSpot job requirements
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