Skill Demand Index
Based on 8 scored job postings out of 2,449 total. Depth levels reflect actual proficiency tiers, not just keyword presence.
0.3%
Demand Rate
L2
Median Depth
0%
Gap Rate
8
Jobs Analyzed
Basic
Most employers want Retention Marketing at basic competency with practical application.
Overview
Market context for Retention Marketing in the current job market
Retention Marketing is required in 0.3% of scored job postings on ShouldApply, making it a growing skill in the current job market. Employers looking for Retention Marketing typically want candidates who can demonstrate real proficiency, not just surface awareness.
What the data shows for Retention Marketing:
What L2 means in practice:
L2 (Basic) means you’ve built small things with Retention Marketing — personal projects or bootcamp work. Employers accept this for junior roles.
This means employers aren't looking for someone who has used Retention Marketing once or twice. They want evidence of professional application — shipped work, measurable outcomes, and the ability to operate independently.
Common skill gaps:
The gap rate of 0% means most candidates have adequate Retention Marketing proficiency. To stand out, aim for L4-L5 depth with concrete evidence.
Which roles need Retention Marketing most:
Marketing positions drive 100% of demand. Skills commonly paired with Retention Marketing include Email Marketing and E-commerce.
Depth Level Distribution
How candidates match Retention Marketing requirements across 8 scored evaluations
Average depth: L2.8·Median depth: L2.0
Salary Correlation
How Retention Marketing affects compensation based on postings with disclosed salary data
Without Retention Marketing
$137K
Median $130K
452 jobs
Skill Demand Insight
“Retention Marketing appears in 0.3% of all scored jobs.”
From 8 scored job postings
Skill Pairings
Other skills that frequently appear alongside Retention Marketing
Role Breakdown
Job categories most likely to require Retention Marketing
Gap Analysis
How often Retention Marketing is identified as a skill gap (L0–L1) in scored applications
Very low gap rate — candidates generally have this skill
When Retention Marketing appears in a job's requirements, 0% of scored applicants received an L0 or L1 (missing or minimal).
Yes. Retention Marketing appears in 0.3% of scored job postings on ShouldApply, making it a growing skill in the current market. Based on 8 analyzed jobs, demand is steady across multiple role types.
The median required depth is L2. Many positions accept basic to intermediate proficiency.
Salary data for Retention Marketing is still accumulating.
The most common pairings are Email Marketing, E-commerce, Subscription Ecosystem Growth, CRM, Data Analysis. Strengthening these alongside Retention Marketing improves your fit across more positions.
Top roles: Marketing. Marketing positions have the highest demand at 100% of all Retention Marketing jobs.
L1→L2: online courses and personal projects. L2→L3: daily professional use and shipped work. L3→L4: mentoring others and optimizing processes. L4→L5: architecture decisions, open source contributions, or published work.
See how you stack up against Retention Marketing job requirements
ShouldApply scores your profile against each skill at the depth level jobs actually need.
Analyze my Retention Marketing gaps →See how your depth compares to what employers actually require
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