Skill Demand Index
Based on 3 scored job postings out of 2,412 total. Depth levels reflect actual proficiency tiers, not just keyword presence.
0.1%
Demand Rate
L4
Median Depth
0%
Gap Rate
3
Jobs Analyzed
Advanced
Most employers want Product Positioning & Messaging at lead-level proficiency, not surface awareness.
Overview
Market context for Product Positioning & Messaging in the current job market
Product Positioning & Messaging is required in 0.1% of scored job postings on ShouldApply, making it a growing skill in the current job market. Employers looking for Product Positioning & Messaging typically want candidates who can demonstrate real proficiency, not just surface awareness.
What the data shows for Product Positioning & Messaging:
What L4 means in practice:
L4 (Advanced) means solving hard problems, optimizing workflows, and mentoring others. Employers want someone who can be the go-to person for Product Positioning & Messaging on their team.
This means employers aren't looking for someone who has used Product Positioning & Messaging once or twice. They want evidence of professional application — shipped work, measurable outcomes, and the ability to operate independently.
Common skill gaps:
The gap rate of 0% means most candidates have adequate Product Positioning & Messaging proficiency. To stand out, aim for L4-L5 depth with concrete evidence.
Which roles need Product Positioning & Messaging most:
Marketing positions drive 100% of demand. Skills commonly paired with Product Positioning & Messaging include Product Marketing and GTM Strategy.
Depth Level Distribution
How candidates match Product Positioning & Messaging requirements across 3 scored evaluations
Average depth: L4.0·Median depth: L4.0
Salary Correlation
How Product Positioning & Messaging affects compensation based on postings with disclosed salary data
Without Product Positioning & Messaging
$137K
Median $130K
450 jobs
Skill Demand Insight
“Product Positioning & Messaging appears in 0.1% of all scored jobs.”
From 3 scored job postings
Skill Pairings
Other skills that frequently appear alongside Product Positioning & Messaging
Role Breakdown
Job categories most likely to require Product Positioning & Messaging
Gap Analysis
How often Product Positioning & Messaging is identified as a skill gap (L0–L1) in scored applications
Very low gap rate — candidates generally have this skill
When Product Positioning & Messaging appears in a job's requirements, 0% of scored applicants received an L0 or L1 (missing or minimal).
Yes. Product Positioning & Messaging appears in 0.1% of scored job postings on ShouldApply, making it a growing skill in the current market. Based on 3 analyzed jobs, demand is steady across multiple role types.
The median required depth is L4. Most employers want advanced proficiency — candidates who can lead projects and optimize processes.
Salary data for Product Positioning & Messaging is still accumulating.
The most common pairings are Product Marketing, GTM Strategy, Written Communication, Data Analysis, Competitive Analysis. Strengthening these alongside Product Positioning & Messaging improves your fit across more positions.
Top roles: Marketing. Marketing positions have the highest demand at 100% of all Product Positioning & Messaging jobs.
L1→L2: online courses and personal projects. L2→L3: daily professional use and shipped work. L3→L4: mentoring others and optimizing processes. L4→L5: architecture decisions, open source contributions, or published work.
See how you stack up against Product Positioning & Messaging job requirements
ShouldApply scores your profile against each skill at the depth level jobs actually need.
Analyze my Product Positioning & Messaging gaps →See how your depth compares to what employers actually require
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