Skill Demand Index
Performance Marketing — Demand & Depth Analysis
Based on 22 scored job postings out of 4,995 total. Depth levels reflect actual proficiency tiers, not just keyword presence.
0.4%
Demand Rate
L4
Median Depth
9%
Gap Rate
22
Jobs Analyzed
Advanced
Most employers want Performance Marketing at lead-level proficiency, not surface awareness.
Overview
What is Performance Marketing?
Market context for Performance Marketing in the current job market
Performance Marketing is required in 0.4% of scored job postings on ShouldApply, making it a growing skill in the current job market. Employers looking for Performance Marketing typically want candidates who can demonstrate real proficiency, not just surface awareness.
What the data shows for Performance Marketing:
- •Required in 0.4% of all scored postings — demand is growing as more employers add it to requirements
- •Employers typically expect L4 depth — architect-level, not just familiarity
- •Most demand comes from Marketing roles — 73% of all Performance Marketing jobs
- •Median salary for roles requiring Performance Marketing: $160K vs $133K for roles that don't — a $11K difference
What L4 means in practice:
L4 (Advanced) means solving hard problems, optimizing workflows, and mentoring others. Employers want someone who can be the go-to person for Performance Marketing on their team.
This means employers aren't looking for someone who has used Performance Marketing once or twice. They want evidence of professional application — shipped work, measurable outcomes, and the ability to operate independently.
Common skill gaps:
The gap rate of 9% means most candidates have adequate Performance Marketing proficiency. To stand out, aim for L4-L5 depth with concrete evidence.
Which roles need Performance Marketing most:
Marketing positions drive 73% of demand. Other and Data Analysis also frequently list Performance Marketing as a requirement. Skills commonly paired with Performance Marketing include Analytical Skills and Data Analysis.
Depth Level Distribution
Proficiency Distribution
How candidates match Performance Marketing requirements across 22 scored evaluations
Average depth: L3.4·Median depth: L4.0
Salary Correlation
Pay Impact
How Performance Marketing affects compensation based on postings with disclosed salary data
With Performance Marketing
$151K
Median $160K
5 jobs
Without Performance Marketing
$141K
Median $133K
1224 jobs
↑ $11K higher
for roles requiring Performance Marketing
Skill Demand Insight
“Performance Marketing appears in 0.4% of all scored jobs.”
From 22 scored job postings
Skill Pairings
Commonly Paired Skills
Other skills that frequently appear alongside Performance Marketing
Role Breakdown
Top Role Categories
Job categories most likely to require Performance Marketing
Gap Analysis
Gap Rate Explained
How often Performance Marketing is identified as a skill gap (L0–L1) in scored applications
Very low gap rate — candidates generally have this skill
When Performance Marketing appears in a job's requirements, 9% of scored applicants received an L0 or L1 (missing or minimal).
Frequently Asked Questions
See how you stack up against Performance Marketing job requirements
ShouldApply scores your profile against each skill at the depth level jobs actually need.
Analyze my Performance Marketing gaps →See how your depth compares to what employers actually require
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