Skill Demand Index
Based on 24 scored job postings out of 2,381 total. Depth levels reflect actual proficiency tiers, not just keyword presence.
1%
Demand Rate
L3
Median Depth
4.2%
Gap Rate
24
Jobs Analyzed
Advanced
Most employers want Performance Marketing at lead-level proficiency, not surface awareness.
Overview
Market context for Performance Marketing in the current job market
Performance Marketing is required in 1% of scored job postings on ShouldApply, making it a growing skill in the current job market. Employers looking for Performance Marketing typically want candidates who can demonstrate real proficiency, not just surface awareness.
What the data shows for Performance Marketing:
What L3 means in practice:
L3 (Proficient) means daily professional use. You should be able to work independently with Performance Marketing without needing supervision or constant guidance.
This means employers aren't looking for someone who has used Performance Marketing once or twice. They want evidence of professional application — shipped work, measurable outcomes, and the ability to operate independently.
Common skill gaps:
The gap rate of 4.2% means most candidates have adequate Performance Marketing proficiency. To stand out, aim for L4-L5 depth with concrete evidence.
Which roles need Performance Marketing most:
Marketing positions drive 83% of demand. Other and Software Engineering also frequently list Performance Marketing as a requirement. Skills commonly paired with Performance Marketing include .
Depth Level Distribution
How candidates match Performance Marketing requirements across 24 scored evaluations
Average depth: L3.3·Median depth: L3.0
Salary Correlation
How Performance Marketing affects compensation based on postings with disclosed salary data
Without Performance Marketing
$137K
Median $130K
441 jobs
Skill Demand Insight
“Performance Marketing appears in 1% of all scored jobs.”
From 24 scored job postings
Skill Pairings
Other skills that frequently appear alongside Performance Marketing
Role Breakdown
Job categories most likely to require Performance Marketing
Gap Analysis
How often Performance Marketing is identified as a skill gap (L0–L1) in scored applications
Very low gap rate — candidates generally have this skill
When Performance Marketing appears in a job's requirements, 4.2% of scored applicants received an L0 or L1 (missing or minimal).
Yes. Performance Marketing appears in 1% of scored job postings on ShouldApply, making it a growing skill in the current market. Based on 24 analyzed jobs, demand is steady across multiple role types.
The median required depth is L3. Most roles expect intermediate competency — independent work without supervision.
Salary data for Performance Marketing is still accumulating.
The most common pairings are Data Analysis, Analytical skills, E-commerce, B2B SaaS Experience, EStore Growth Strategy. Strengthening these alongside Performance Marketing improves your fit across more positions.
Top roles: Marketing, Other, Software Engineering. Marketing positions have the highest demand at 83% of all Performance Marketing jobs.
L1→L2: online courses and personal projects. L2→L3: daily professional use and shipped work. L3→L4: mentoring others and optimizing processes. L4→L5: architecture decisions, open source contributions, or published work.
See how you stack up against Performance Marketing job requirements
ShouldApply scores your profile against each skill at the depth level jobs actually need.
Analyze my Performance Marketing gaps →See how your depth compares to what employers actually require
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