Keyword Research — Demand & Depth Analysis

What the data shows for Keyword Research:

• •Required in 1% of all scored postings — demand is growing as more employers add it to requirements
• •Employers typically expect L5 depth — architect-level, not just familiarity
• •Most demand comes from Marketing roles — 96% of all Keyword Research jobs

What L5 means in practice:

L5 (Expert) means the employer expects someone who can architect systems around Keyword Research, mentor teams, and make strategic decisions. This goes well beyond "I’ve used it before."

This means employers aren't looking for someone who has used Keyword Research once or twice. They want evidence of professional application — shipped work, measurable outcomes, and the ability to operate independently.

Common skill gaps:

The gap rate of 4.3% means most candidates have adequate Keyword Research proficiency. To stand out, aim for L4-L5 depth with concrete evidence.

Which roles need Keyword Research most:

Marketing positions drive 96% of demand. Other also frequently list Keyword Research as a requirement. Skills commonly paired with Keyword Research include SEO and Technical SEO.