Demand Generation — Demand & Depth Analysis

What the data shows for Demand Generation:

• •Required in 1.1% of all scored postings — demand is growing as more employers add it to requirements
• •Employers typically expect L3 depth — hands-on proficiency, not surface awareness
• •Most demand comes from Marketing roles — 96% of all Demand Generation jobs
• •Median salary for roles requiring Demand Generation: $161K vs $130K for roles that don't — a $47K difference

What L3 means in practice:

L3 (Proficient) means daily professional use. You should be able to work independently with Demand Generation without needing supervision or constant guidance.

This means employers aren't looking for someone who has used Demand Generation once or twice. They want evidence of professional application — shipped work, measurable outcomes, and the ability to operate independently.

Common skill gaps:

The gap rate of 7.4% means most candidates have adequate Demand Generation proficiency. To stand out, aim for L4-L5 depth with concrete evidence.

Which roles need Demand Generation most:

Marketing positions drive 96% of demand. Other also frequently list Demand Generation as a requirement.