Skill Demand Index
Demand Generation — Demand & Depth Analysis
Based on 23 scored job postings out of 4,995 total. Depth levels reflect actual proficiency tiers, not just keyword presence.
0.5%
Demand Rate
L3
Median Depth
13%
Gap Rate
23
Jobs Analyzed
Proficient
Most employers want Demand Generation at hands-on daily use, not textbook knowledge.
Overview
What is Demand Generation?
Market context for Demand Generation in the current job market
Demand Generation is required in 0.5% of scored job postings on ShouldApply, making it a growing skill in the current job market. Employers looking for Demand Generation typically want candidates who can demonstrate real proficiency, not just surface awareness.
What the data shows for Demand Generation:
- •Required in 0.5% of all scored postings — demand is growing as more employers add it to requirements
- •Employers typically expect L3 depth — hands-on proficiency, not surface awareness
- •Most demand comes from Marketing roles — 74% of all Demand Generation jobs
- •Median salary for roles requiring Demand Generation: $192K vs $133K for roles that don't — a $47K difference
What L3 means in practice:
L3 (Proficient) means daily professional use. You should be able to work independently with Demand Generation without needing supervision or constant guidance.
This means employers aren't looking for someone who has used Demand Generation once or twice. They want evidence of professional application — shipped work, measurable outcomes, and the ability to operate independently.
Common skill gaps:
The gap rate of 13% means most candidates have adequate Demand Generation proficiency. To stand out, aim for L4-L5 depth with concrete evidence.
Which roles need Demand Generation most:
Marketing positions drive 74% of demand. Data Science / ML and Other also frequently list Demand Generation as a requirement. Skills commonly paired with Demand Generation include Bachelor's Degree and Growth Marketing.
Depth Level Distribution
Proficiency Distribution
How candidates match Demand Generation requirements across 23 scored evaluations
Average depth: L3.2·Median depth: L3.0
Salary Correlation
Pay Impact
How Demand Generation affects compensation based on postings with disclosed salary data
With Demand Generation
$187K
Median $192K
7 jobs
Without Demand Generation
$140K
Median $133K
1222 jobs
↑ $47K higher
for roles requiring Demand Generation
Skill Demand Insight
“Demand Generation appears in 0.5% of all scored jobs.”
From 23 scored job postings
Skill Pairings
Commonly Paired Skills
Other skills that frequently appear alongside Demand Generation
Role Breakdown
Top Role Categories
Job categories most likely to require Demand Generation
Gap Analysis
Gap Rate Explained
How often Demand Generation is identified as a skill gap (L0–L1) in scored applications
Low gap rate — most candidates are reasonably qualified
When Demand Generation appears in a job's requirements, 13% of scored applicants received an L0 or L1 (missing or minimal).
Frequently Asked Questions
See how you stack up against Demand Generation job requirements
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