5+ years in performance or growth marketing — Demand & Depth Analysis

What the data shows for 5+ years in performance or growth marketing:

• •Required in 0% of all scored postings — demand is growing as more employers add it to requirements
• •Employers typically expect L5 depth — architect-level, not just familiarity
• •Most demand comes from Marketing roles — 100% of all 5+ years in performance or growth marketing jobs

What L5 means in practice:

L5 (Expert) means the employer expects someone who can architect systems around 5+ years in performance or growth marketing, mentor teams, and make strategic decisions. This goes well beyond "I’ve used it before."

This means employers aren't looking for someone who has used 5+ years in performance or growth marketing once or twice. They want evidence of professional application — shipped work, measurable outcomes, and the ability to operate independently.

Common skill gaps:

The gap rate of 0% means most candidates have adequate 5+ years in performance or growth marketing proficiency. To stand out, aim for L4-L5 depth with concrete evidence.

Which roles need 5+ years in performance or growth marketing most:

Marketing positions drive 100% of demand. Skills commonly paired with 5+ years in performance or growth marketing include .