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Skill Demand Index

5+ years in performance or growth marketing — Demand & Depth Analysis

Based on 1 scored job postings out of 4,995 total. Depth levels reflect actual proficiency tiers, not just keyword presence.

0%

Demand Rate

L5

Median Depth

0%

Gap Rate

1

Jobs Analyzed

L5100% of postings

Expert

Most employers want 5+ years in performance or growth marketing at architect level, not just familiarity.

Overview

What is 5+ years in performance or growth marketing?

Market context for 5+ years in performance or growth marketing in the current job market

5+ years in performance or growth marketing is required in 0% of scored job postings on ShouldApply, making it a growing skill in the current job market. Employers looking for 5+ years in performance or growth marketing typically want candidates who can demonstrate real proficiency, not just surface awareness.

What the data shows for 5+ years in performance or growth marketing:

  • •Required in 0% of all scored postings — demand is growing as more employers add it to requirements
  • •Employers typically expect L5 depth — architect-level, not just familiarity
  • •Most demand comes from Marketing roles — 100% of all 5+ years in performance or growth marketing jobs

What L5 means in practice:

L5 (Expert) means the employer expects someone who can architect systems around 5+ years in performance or growth marketing, mentor teams, and make strategic decisions. This goes well beyond "I’ve used it before."

This means employers aren't looking for someone who has used 5+ years in performance or growth marketing once or twice. They want evidence of professional application — shipped work, measurable outcomes, and the ability to operate independently.

Common skill gaps:

The gap rate of 0% means most candidates have adequate 5+ years in performance or growth marketing proficiency. To stand out, aim for L4-L5 depth with concrete evidence.

Which roles need 5+ years in performance or growth marketing most:

Marketing positions drive 100% of demand. Skills commonly paired with 5+ years in performance or growth marketing include Google Ads and Meta Ads.

Depth Level Distribution

Proficiency Distribution

How candidates match 5+ years in performance or growth marketing requirements across 1 scored evaluations

L0 — Missing
0% (0)
L1 — Minimal
0% (0)
L2 — Basic
0% (0)
L3 — Proficient
0% (0)
L4 — Advanced
0% (0)
L5 — Expert
100% (1)
DOMINANT

Average depth: L5.0·Median depth: L5.0

Salary Correlation

Pay Impact

How 5+ years in performance or growth marketing affects compensation based on postings with disclosed salary data

Without 5+ years in performance or growth marketing

$141K

Median $133K

1229 jobs

Skill Demand Insight

“5+ years in performance or growth marketing appears in 0% of all scored jobs.”

From 1 scored job postings

Skill Pairings

Commonly Paired Skills

Other skills that frequently appear alongside 5+ years in performance or growth marketing

Role Breakdown

Top Role Categories

Job categories most likely to require 5+ years in performance or growth marketing

Gap Analysis

Gap Rate Explained

How often 5+ years in performance or growth marketing is identified as a skill gap (L0–L1) in scored applications

0%

Very low gap rate — candidates generally have this skill

When 5+ years in performance or growth marketing appears in a job's requirements, 0% of scored applicants received an L0 or L1 (missing or minimal).

A high gap rate signals strong hiring leverage for candidates who have it. A low gap rate means the skill is table stakes: not having it is a disqualifier.

Frequently Asked Questions

Is 5+ years in performance or growth marketing in demand in 2026?

Yes. 5+ years in performance or growth marketing appears in 0% of scored job postings on ShouldApply, making it a growing skill in the current market. Based on 1 analyzed jobs, demand is steady across multiple role types.

What level of 5+ years in performance or growth marketing do most jobs require?

The median required depth is L5. Most employers want advanced proficiency — candidates who can lead projects and optimize processes.

Does knowing 5+ years in performance or growth marketing increase salary?

Salary data for 5+ years in performance or growth marketing is still accumulating.

What other skills pair with 5+ years in performance or growth marketing?

The most common pairings are Google Ads, Meta Ads, CRO mindset, Experience with subscription-based businesses, Email and SMS Automation. Strengthening these alongside 5+ years in performance or growth marketing improves your fit across more positions.

What roles need 5+ years in performance or growth marketing the most?

Top roles: Marketing. Marketing positions have the highest demand at 100% of all 5+ years in performance or growth marketing jobs.

How do I improve my 5+ years in performance or growth marketing level?

L1→L2: online courses and personal projects. L2→L3: daily professional use and shipped work. L3→L4: mentoring others and optimizing processes. L4→L5: architecture decisions, open source contributions, or published work.

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