Skill Demand Index
Based on 2 scored job postings out of 2,412 total. Depth levels reflect actual proficiency tiers, not just keyword presence.
0.1%
Demand Rate
L2
Median Depth
50%
Gap Rate
2
Jobs Analyzed
Minimal
Most employers want New Business Development at introductory awareness.
Overview
Market context for New Business Development in the current job market
New Business Development is required in 0.1% of scored job postings on ShouldApply, making it a growing skill in the current job market. Employers looking for New Business Development typically want candidates who can demonstrate real proficiency, not just surface awareness.
What the data shows for New Business Development:
What L2 means in practice:
L2 (Basic) means you’ve built small things with New Business Development — personal projects or bootcamp work. Employers accept this for junior roles.
This means employers aren't looking for someone who has used New Business Development once or twice. They want evidence of professional application — shipped work, measurable outcomes, and the ability to operate independently.
Common skill gaps:
The gap rate of 50% means most applicants lack New Business Development at the depth employers need. This is a real opportunity for candidates who invest in building genuine proficiency.
Which roles need New Business Development most:
Marketing positions drive 50% of demand. Other also frequently list New Business Development as a requirement. Skills commonly paired with New Business Development include Digital Marketing Strategy.
Depth Level Distribution
How candidates match New Business Development requirements across 2 scored evaluations
Average depth: L2.0·Median depth: L2.0
Salary Correlation
How New Business Development affects compensation based on postings with disclosed salary data
Without New Business Development
$137K
Median $130K
449 jobs
Skill Demand Insight
“New Business Development appears in 0.1% of all scored jobs.”
From 2 scored job postings
Skill Pairings
Other skills that frequently appear alongside New Business Development
Gap Analysis
How often New Business Development is identified as a skill gap (L0–L1) in scored applications
Moderate gap rate — many candidates lack this skill
When New Business Development appears in a job's requirements, 50% of scored applicants received an L0 or L1 (missing or minimal).
Yes. New Business Development appears in 0.1% of scored job postings on ShouldApply, making it a growing skill in the current market. Based on 2 analyzed jobs, demand is steady across multiple role types.
The median required depth is L2. Many positions accept basic to intermediate proficiency.
Salary data for New Business Development is still accumulating.
The most common pairings are Digital Marketing Strategy, Marketing, Remote Communication, Sales, Industry Knowledge. Strengthening these alongside New Business Development improves your fit across more positions.
Top roles: Marketing, Other. Marketing positions have the highest demand at 50% of all New Business Development jobs.
L1→L2: online courses and personal projects. L2→L3: daily professional use and shipped work. L3→L4: mentoring others and optimizing processes. L4→L5: architecture decisions, open source contributions, or published work.
See how you stack up against New Business Development job requirements
ShouldApply scores your profile against each skill at the depth level jobs actually need.
Analyze my New Business Development gaps →See how your depth compares to what employers actually require
All Skills · Roles · Companies · Browse Jobs