Role Intelligence
Marketing Analyst
Analysis from 13 job postings — 0.3% of all scored jobs
13
Jobs Analyzed
0.3%
Demand Rate
$118K
Avg Salary
$130K
Median Salary
Skill Snapshot
Top Skills for Marketing Analyst
Based on 13 scored postings
What Does a Marketing Analyst Do?
Role overview based on 13 scored job postings.
A Marketing Analyst drives outcomes across Marketing Analytics, SQL, A/B Testing and related areas. Based on 13 scored postings, this role requires a mix of technical and strategic skills at varying depth levels.
What employers are looking for:
- •Marketing Analytics at L4 — required in 38% of postings. Employers want hands-on proficiency, not textbook knowledge.
- •SQL at L2 — required in 38% of postings. Foundational understanding with practical application expected.
- •A/B Testing at L3 — required in 23% of postings. Employers want hands-on proficiency, not textbook knowledge.
Required Skills
Skills ranked by frequency across 13 postings. L-levels show the depth employers require.
Salary Insights
Compensation data from 4 postings with disclosed salary.
$118K
Average
$130K
Median
4
Jobs with salary data
Based on 4 postings with disclosed salary data, a small sample. These figures will stabilize as more Marketing Analyst listings enter the pipeline. Average sits at $118K, median at $130K.
Common Skill Gaps
Skills where applicants most frequently fall short of the required depth.
A gap doesn't mean disqualified. It means you need to address it directly. ShouldApply scores your resume against the actual depth requirements and shows exactly where you fall short, before you apply.
Score My Resume →Top Hiring Companies
Companies with the most active Marketing Analyst postings in the scored dataset.
Browse Marketing Analyst Jobs
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View 13+ ListingsFrequently Asked Questions
The top skills for Marketing Analyst roles are Marketing Analytics, SQL, A/B Testing, B2B SaaS Experience, Digital Marketing. Most positions require these at L4 depth or higher, meaning employers want candidates who can work independently, not just have surface awareness.
Based on 4 job postings with disclosed salary data, the average Marketing Analyst salary is $118K with a median of $130K. Actual compensation varies by location, company size, and experience level.
Marketing Analyst roles represent 0.3% of all scored jobs on ShouldApply. Common skill gaps include B2B SaaS Experience, suggesting many applicants struggle with these areas.
Top hiring companies for Marketing Analyst roles include Crusoe, Flexionis. These companies collectively account for a significant portion of active listings.
ShouldApply rates every skill requirement on a 1-5 depth scale: L1 (Awareness) means you can discuss the concept, L2 (Basic) means simple tasks, L3 (Intermediate) means independent work, L4 (Advanced) means leading and optimizing, and L5 (Expert) means architecting solutions. This goes beyond keyword matching to measure actual proficiency fit.
With 13 active postings analyzed and a 0.3% demand rate, Marketing Analyst roles show emerging market demand. Compensation is competitive, with median salaries above $100K.
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