A Marketing Analyst drives outcomes across Marketing Analytics, Digital Marketing, Data Analysis and related areas. Based on 10 scored postings, this role requires a mix of technical and strategic skills at varying depth levels.

What employers are looking for:

•Marketing Analytics at L4 — required in 40% of postings. Employers want hands-on proficiency, not textbook knowledge.
•Digital Marketing at L5 — required in 30% of postings. Most roles expect independent execution, not just awareness.
•Data Analysis at L4 — required in 30% of postings. Most roles expect independent execution, not just awareness.

⚠ Most common gaps: Adobe Real-Time CDP (100% gap rate). If these apply to you, address them directly in your cover letter.

Required Skills

Skills ranked by frequency across 10 postings. L-levels show the depth employers require.

Based on 10 postings. More data will refine these figures as new Marketing Analyst jobs enter the pipeline.

L1 AwarenessL2 BasicL3 IntermediateL4 AdvancedL5 Expert

Marketing AnalyticsTop 3

40%

Digital MarketingTop 3

30%

Data AnalysisTop 3

30%

Adobe Real-Time CDP

30%100% gap

Performance Marketing

30%

Salary Insights

Compensation data from 3 postings with disclosed salary.

$130K

Average

$130K

Median

Jobs with salary data

Based on 3 postings with disclosed salary data — a small sample. These figures will stabilize as more Marketing Analyst listings enter the pipeline. Average sits at $130K, median at $130K.

Common Skill Gaps

Skills where applicants most frequently fall short of the required depth.

Based on 10 postings. More data will refine these figures as new Marketing Analyst jobs enter the pipeline.

Adobe Real-Time CDP

100% gap

A gap doesn't mean disqualified. It means you need to address it directly. ShouldApply scores your resume against the actual depth requirements and shows exactly where you fall short, before you apply.

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Top Hiring Companies

Companies with the most active Marketing Analyst postings in the scored dataset.

Virtual Vocations Inc6 Flexionis1 Crusoe1 Dynatrace1 neteffects1

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Frequently Asked Questions

The top skills for Marketing Analyst roles are Marketing Analytics, Digital Marketing, Data Analysis, Adobe Real-Time CDP, Performance Marketing. Most positions require these at L4 depth or higher, meaning employers want candidates who can work independently, not just have surface awareness.

Based on 3 job postings with disclosed salary data, the average Marketing Analyst salary is $130K with a median of $130K. Actual compensation varies by location, company size, and experience level.

Marketing Analyst roles represent 0.4% of all scored jobs on ShouldApply. Common skill gaps include Adobe Real-Time CDP, suggesting many applicants struggle with these areas.

Top hiring companies for Marketing Analyst roles include Virtual Vocations Inc, Flexionis, Crusoe, Dynatrace, neteffects. These companies collectively account for a significant portion of active listings.

ShouldApply rates every skill requirement on a 1-5 depth scale: L1 (Awareness) means you can discuss the concept, L2 (Basic) means simple tasks, L3 (Intermediate) means independent work, L4 (Advanced) means leading and optimizing, and L5 (Expert) means architecting solutions. This goes beyond keyword matching to measure actual proficiency fit.

With 10 active postings analyzed and a 0.4% demand rate, Marketing Analyst roles show emerging market demand. Compensation is competitive, with median salaries above $100K.

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What Does a Marketing Analyst Do?

Role overview based on 10 scored job postings.

What employers are looking for:

•Marketing Analytics at L4 — required in 40% of postings. Employers want hands-on proficiency, not textbook knowledge.
•Digital Marketing at L5 — required in 30% of postings. Most roles expect independent execution, not just awareness.
•Data Analysis at L4 — required in 30% of postings. Most roles expect independent execution, not just awareness.

⚠ Most common gaps: Adobe Real-Time CDP (100% gap rate). If these apply to you, address them directly in your cover letter.

Required Skills

Skills ranked by frequency across 10 postings. L-levels show the depth employers require.

Based on 10 postings. More data will refine these figures as new Marketing Analyst jobs enter the pipeline.

L1 AwarenessL2 BasicL3 IntermediateL4 AdvancedL5 Expert

Common Skill Gaps

Skills where applicants most frequently fall short of the required depth.

Based on 10 postings. More data will refine these figures as new Marketing Analyst jobs enter the pipeline.

Score My Resume →

Frequently Asked Questions

Based on 3 job postings with disclosed salary data, the average Marketing Analyst salary is $130K with a median of $130K. Actual compensation varies by location, company size, and experience level.

Marketing Analyst roles represent 0.4% of all scored jobs on ShouldApply. Common skill gaps include Adobe Real-Time CDP, suggesting many applicants struggle with these areas.

With 10 active postings analyzed and a 0.4% demand rate, Marketing Analyst roles show emerging market demand. Compensation is competitive, with median salaries above $100K.