Skill Demand Index
Based on 5 scored job postings out of 2,412 total. Depth levels reflect actual proficiency tiers, not just keyword presence.
0.2%
Demand Rate
L1
Median Depth
80%
Gap Rate
5
Jobs Analyzed
Minimal
Most employers want Public Relations at introductory awareness.
Overview
Market context for Public Relations in the current job market
Public Relations is required in 0.2% of scored job postings on ShouldApply, making it a growing skill in the current job market. Employers looking for Public Relations typically want candidates who can demonstrate real proficiency, not just surface awareness.
What the data shows for Public Relations:
What L1 means in practice:
L1 (Minimal) means you can discuss the concept but haven’t used it in production. Many entry-level positions accept this.
This means employers aren't looking for someone who has used Public Relations once or twice. They want evidence of professional application — shipped work, measurable outcomes, and the ability to operate independently.
Common skill gaps:
The gap rate of 80% means most applicants lack Public Relations at the depth employers need. This is a real opportunity for candidates who invest in building genuine proficiency.
Which roles need Public Relations most:
Other positions drive 60% of demand. Marketing also frequently list Public Relations as a requirement. Skills commonly paired with Public Relations include Media Relations and Content Strategy.
Depth Level Distribution
How candidates match Public Relations requirements across 5 scored evaluations
Average depth: L1.6·Median depth: L1.0
Salary Correlation
How Public Relations affects compensation based on postings with disclosed salary data
Without Public Relations
$137K
Median $130K
450 jobs
Skill Demand Insight
“Public Relations appears in 0.2% of all scored jobs.”
From 5 scored job postings
Skill Pairings
Other skills that frequently appear alongside Public Relations
Gap Analysis
How often Public Relations is identified as a skill gap (L0–L1) in scored applications
High gap rate — most candidates are underqualified
When Public Relations appears in a job's requirements, 80% of scored applicants received an L0 or L1 (missing or minimal).
Yes. Public Relations appears in 0.2% of scored job postings on ShouldApply, making it a growing skill in the current market. Based on 5 analyzed jobs, demand is steady across multiple role types.
The median required depth is L1. Many positions accept basic to intermediate proficiency.
Salary data for Public Relations is still accumulating.
The most common pairings are Media Relations, Content Strategy, Storytelling, SEO, A/B Testing. Strengthening these alongside Public Relations improves your fit across more positions.
Top roles: Other, Marketing. Other positions have the highest demand at 60% of all Public Relations jobs.
L1→L2: online courses and personal projects. L2→L3: daily professional use and shipped work. L3→L4: mentoring others and optimizing processes. L4→L5: architecture decisions, open source contributions, or published work.
See how you stack up against Public Relations job requirements
ShouldApply scores your profile against each skill at the depth level jobs actually need.
Analyze my Public Relations gaps →See how your depth compares to what employers actually require
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