Media Relations — Demand & Depth Analysis

What the data shows for Media Relations:

• •Required in 0.3% of all scored postings — demand is growing as more employers add it to requirements
• •Employers typically expect L3 depth — hands-on proficiency, not surface awareness
• •Most demand comes from Marketing roles — 57% of all Media Relations jobs

What L3 means in practice:

L3 (Proficient) means daily professional use. You should be able to work independently with Media Relations without needing supervision or constant guidance.

This means employers aren't looking for someone who has used Media Relations once or twice. They want evidence of professional application — shipped work, measurable outcomes, and the ability to operate independently.

Common skill gaps:

The gap rate of 28.6% means a notable portion of candidates fall short on Media Relations. Addressing this gap directly in your application materials gives you an edge.

Which roles need Media Relations most:

Marketing positions drive 57% of demand. Other also frequently list Media Relations as a requirement. Skills commonly paired with Media Relations include Marketing Strategy and Public Relations.