Skill Demand Index
Based on 7 scored job postings out of 2,449 total. Depth levels reflect actual proficiency tiers, not just keyword presence.
0.3%
Demand Rate
L3
Median Depth
14.3%
Gap Rate
7
Jobs Analyzed
Basic
Most employers want Marketing Technology at basic competency with practical application.
Overview
Market context for Marketing Technology in the current job market
Marketing Technology is required in 0.3% of scored job postings on ShouldApply, making it a growing skill in the current job market. Employers looking for Marketing Technology typically want candidates who can demonstrate real proficiency, not just surface awareness.
What the data shows for Marketing Technology:
What L3 means in practice:
L3 (Proficient) means daily professional use. You should be able to work independently with Marketing Technology without needing supervision or constant guidance.
This means employers aren't looking for someone who has used Marketing Technology once or twice. They want evidence of professional application — shipped work, measurable outcomes, and the ability to operate independently.
Common skill gaps:
The gap rate of 14.3% means most candidates have adequate Marketing Technology proficiency. To stand out, aim for L4-L5 depth with concrete evidence.
Which roles need Marketing Technology most:
Marketing positions drive 86% of demand. Product Management also frequently list Marketing Technology as a requirement. Skills commonly paired with Marketing Technology include Digital Marketing.
Depth Level Distribution
How candidates match Marketing Technology requirements across 7 scored evaluations
Average depth: L2.7·Median depth: L3.0
Salary Correlation
How Marketing Technology affects compensation based on postings with disclosed salary data
Without Marketing Technology
$137K
Median $130K
451 jobs
Skill Demand Insight
“Marketing Technology appears in 0.3% of all scored jobs.”
From 7 scored job postings
Skill Pairings
Other skills that frequently appear alongside Marketing Technology
Role Breakdown
Job categories most likely to require Marketing Technology
Gap Analysis
How often Marketing Technology is identified as a skill gap (L0–L1) in scored applications
Low gap rate — most candidates are reasonably qualified
When Marketing Technology appears in a job's requirements, 14.3% of scored applicants received an L0 or L1 (missing or minimal).
Yes. Marketing Technology appears in 0.3% of scored job postings on ShouldApply, making it a growing skill in the current market. Based on 7 analyzed jobs, demand is steady across multiple role types.
The median required depth is L3. Most roles expect intermediate competency — independent work without supervision.
Salary data for Marketing Technology is still accumulating.
The most common pairings are Digital Marketing, Data Analysis, A/B Testing, Data-driven insights, E-commerce Management. Strengthening these alongside Marketing Technology improves your fit across more positions.
Top roles: Marketing, Product Management. Marketing positions have the highest demand at 86% of all Marketing Technology jobs.
L1→L2: online courses and personal projects. L2→L3: daily professional use and shipped work. L3→L4: mentoring others and optimizing processes. L4→L5: architecture decisions, open source contributions, or published work.
See how you stack up against Marketing Technology job requirements
ShouldApply scores your profile against each skill at the depth level jobs actually need.
Analyze my Marketing Technology gaps →See how your depth compares to what employers actually require
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