Skill Demand Index
Performance Marketing/UA — Demand & Depth Analysis
Based on 2 scored job postings out of 4,698 total. Depth levels reflect actual proficiency tiers, not just keyword presence.
0%
Demand Rate
L3
Median Depth
50%
Gap Rate
2
Jobs Analyzed
Minimal
Most employers want Performance Marketing/UA at introductory awareness.
Overview
What is Performance Marketing/UA?
Market context for Performance Marketing/UA in the current job market
Performance Marketing/UA is required in 0% of scored job postings on ShouldApply, making it a growing skill in the current job market. Employers looking for Performance Marketing/UA typically want candidates who can demonstrate real proficiency, not just surface awareness.
What the data shows for Performance Marketing/UA:
- •Required in 0% of all scored postings — demand is growing as more employers add it to requirements
- •Employers typically expect L3 depth — foundational knowledge with practical application
- •Most demand comes from Product Management roles — 50% of all Performance Marketing/UA jobs
What L3 means in practice:
L2 (Basic) means you’ve built small things with Performance Marketing/UA — personal projects or bootcamp work. Employers accept this for junior roles.
This means employers aren't looking for someone who has used Performance Marketing/UA once or twice. They want evidence of professional application — shipped work, measurable outcomes, and the ability to operate independently.
Common skill gaps:
The gap rate of 50% means most applicants lack Performance Marketing/UA at the depth employers need. This is a real opportunity for candidates who invest in building genuine proficiency.
Which roles need Performance Marketing/UA most:
Product Management positions drive 50% of demand. Marketing also frequently list Performance Marketing/UA as a requirement. Skills commonly paired with Performance Marketing/UA include Bachelor's degree and Paid UA campaigns.
Depth Level Distribution
Proficiency Distribution
How candidates match Performance Marketing/UA requirements across 2 scored evaluations
Average depth: L2.5·Median depth: L2.5
Salary Correlation
Pay Impact
How Performance Marketing/UA affects compensation based on postings with disclosed salary data
Without Performance Marketing/UA
$140K
Median $132K
1265 jobs
Skill Demand Insight
“Performance Marketing/UA appears in 0% of all scored jobs.”
From 2 scored job postings
Skill Pairings
Commonly Paired Skills
Other skills that frequently appear alongside Performance Marketing/UA
50%
co-occurrence
50%
co-occurrence
50%
co-occurrence
50%
co-occurrence
50%
co-occurrence
50%
co-occurrence
50%
co-occurrence
50%
co-occurrence
Role Breakdown
Top Role Categories
Job categories most likely to require Performance Marketing/UA
Gap Analysis
Gap Rate Explained
How often Performance Marketing/UA is identified as a skill gap (L0–L1) in scored applications
Moderate gap rate — many candidates lack this skill
When Performance Marketing/UA appears in a job's requirements, 50% of scored applicants received an L0 or L1 (missing or minimal).
Frequently Asked Questions
Is Performance Marketing/UA in demand in 2026?
Yes. Performance Marketing/UA appears in 0% of scored job postings on ShouldApply, making it a growing skill in the current market. Based on 2 analyzed jobs, demand is steady across multiple role types.
What level of Performance Marketing/UA do most jobs require?
The median required depth is L3. Many positions accept basic to intermediate proficiency.
Does knowing Performance Marketing/UA increase salary?
Salary data for Performance Marketing/UA is still accumulating.
What other skills pair with Performance Marketing/UA?
The most common pairings are Bachelor's degree, Paid UA campaigns, Digital advertising landscape, Data Integrity/Attribution, Product Manager Experience. Strengthening these alongside Performance Marketing/UA improves your fit across more positions.
What roles need Performance Marketing/UA the most?
Top roles: Product Management, Marketing. Product Management positions have the highest demand at 50% of all Performance Marketing/UA jobs.
How do I improve my Performance Marketing/UA level?
L1→L2: online courses and personal projects. L2→L3: daily professional use and shipped work. L3→L4: mentoring others and optimizing processes. L4→L5: architecture decisions, open source contributions, or published work.
See how you stack up against Performance Marketing/UA job requirements
ShouldApply scores your profile against each skill at the depth level jobs actually need.
Analyze my Performance Marketing/UA gaps →See how your depth compares to what employers actually require
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