Skill Demand Index
Based on 5 scored job postings out of 2,412 total. Depth levels reflect actual proficiency tiers, not just keyword presence.
0.2%
Demand Rate
L2
Median Depth
40%
Gap Rate
5
Jobs Analyzed
Minimal
Most employers want Media Buying at introductory awareness.
Overview
Market context for Media Buying in the current job market
Media Buying is required in 0.2% of scored job postings on ShouldApply, making it a growing skill in the current job market. Employers looking for Media Buying typically want candidates who can demonstrate real proficiency, not just surface awareness.
What the data shows for Media Buying:
What L2 means in practice:
L2 (Basic) means you’ve built small things with Media Buying — personal projects or bootcamp work. Employers accept this for junior roles.
This means employers aren't looking for someone who has used Media Buying once or twice. They want evidence of professional application — shipped work, measurable outcomes, and the ability to operate independently.
Common skill gaps:
The gap rate of 40% means a notable portion of candidates fall short on Media Buying. Addressing this gap directly in your application materials gives you an edge.
Which roles need Media Buying most:
Marketing positions drive 80% of demand. Other also frequently list Media Buying as a requirement. Skills commonly paired with Media Buying include Data-Driven Decision Making and Funnel Strategy & Execution.
Depth Level Distribution
How candidates match Media Buying requirements across 5 scored evaluations
Average depth: L2.0·Median depth: L2.0
Salary Correlation
How Media Buying affects compensation based on postings with disclosed salary data
Without Media Buying
$137K
Median $130K
449 jobs
Skill Demand Insight
“Media Buying appears in 0.2% of all scored jobs.”
From 5 scored job postings
Skill Pairings
Other skills that frequently appear alongside Media Buying
60%
co-occurrence
40%
co-occurrence
20%
co-occurrence
20%
co-occurrence
20%
co-occurrence
20%
co-occurrence
20%
co-occurrence
20%
co-occurrence
Gap Analysis
How often Media Buying is identified as a skill gap (L0–L1) in scored applications
Moderate gap rate — many candidates lack this skill
When Media Buying appears in a job's requirements, 40% of scored applicants received an L0 or L1 (missing or minimal).
Yes. Media Buying appears in 0.2% of scored job postings on ShouldApply, making it a growing skill in the current market. Based on 5 analyzed jobs, demand is steady across multiple role types.
The median required depth is L2. Many positions accept basic to intermediate proficiency.
Salary data for Media Buying is still accumulating.
The most common pairings are Data-Driven Decision Making, Funnel Strategy & Execution, Shopify, Google Analytics, eCommerce growth marketing experience. Strengthening these alongside Media Buying improves your fit across more positions.
Top roles: Marketing, Other. Marketing positions have the highest demand at 80% of all Media Buying jobs.
L1→L2: online courses and personal projects. L2→L3: daily professional use and shipped work. L3→L4: mentoring others and optimizing processes. L4→L5: architecture decisions, open source contributions, or published work.
See how you stack up against Media Buying job requirements
ShouldApply scores your profile against each skill at the depth level jobs actually need.
Analyze my Media Buying gaps →See how your depth compares to what employers actually require
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