Skill Demand Index
Earned Media — Demand & Depth Analysis
Based on 1 scored job postings out of 4,995 total. Depth levels reflect actual proficiency tiers, not just keyword presence.
0%
Demand Rate
L1
Median Depth
100%
Gap Rate
1
Jobs Analyzed
Minimal
Most employers want Earned Media at introductory awareness.
Overview
What is Earned Media?
Market context for Earned Media in the current job market
Earned Media is required in 0% of scored job postings on ShouldApply, making it a growing skill in the current job market. Employers looking for Earned Media typically want candidates who can demonstrate real proficiency, not just surface awareness.
What the data shows for Earned Media:
- •Required in 0% of all scored postings — demand is growing as more employers add it to requirements
- •Employers typically expect L1 depth — foundational knowledge with practical application
- •Most demand comes from Marketing roles — 100% of all Earned Media jobs
What L1 means in practice:
L1 (Minimal) means you can discuss the concept but haven’t used it in production. Many entry-level positions accept this.
This means employers aren't looking for someone who has used Earned Media once or twice. They want evidence of professional application — shipped work, measurable outcomes, and the ability to operate independently.
Common skill gaps:
The gap rate of 100% means most applicants lack Earned Media at the depth employers need. This is a real opportunity for candidates who invest in building genuine proficiency.
Which roles need Earned Media most:
Marketing positions drive 100% of demand. Skills commonly paired with Earned Media include Owned Media and Digital Marketing.
Depth Level Distribution
Proficiency Distribution
How candidates match Earned Media requirements across 1 scored evaluations
Average depth: L1.0·Median depth: L1.0
Salary Correlation
Pay Impact
How Earned Media affects compensation based on postings with disclosed salary data
Without Earned Media
$141K
Median $133K
1239 jobs
Skill Demand Insight
“Earned Media appears in 0% of all scored jobs.”
From 1 scored job postings
Skill Pairings
Commonly Paired Skills
Other skills that frequently appear alongside Earned Media
Gap Analysis
Gap Rate Explained
How often Earned Media is identified as a skill gap (L0–L1) in scored applications
High gap rate — most candidates are underqualified
When Earned Media appears in a job's requirements, 100% of scored applicants received an L0 or L1 (missing or minimal).
Frequently Asked Questions
See how you stack up against Earned Media job requirements
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Analyze my Earned Media gaps →See how your depth compares to what employers actually require
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