Skill Demand Index
BA/BS — Demand & Depth Analysis
Based on 3 scored job postings out of 3,786 total. Depth levels reflect actual proficiency tiers, not just keyword presence.
0.1%
Demand Rate
L5
Median Depth
0%
Gap Rate
3
Jobs Analyzed
Expert
Most employers want BA/BS at architect level, not just familiarity.
Overview
What is BA/BS?
Market context for BA/BS in the current job market
BA/BS is required in 0.1% of scored job postings on ShouldApply, making it a growing skill in the current job market. Employers looking for BA/BS typically want candidates who can demonstrate real proficiency, not just surface awareness.
What the data shows for BA/BS:
- •Required in 0.1% of all scored postings — demand is growing as more employers add it to requirements
- •Employers typically expect L5 depth — architect-level, not just familiarity
- •Most demand comes from Marketing roles — 33% of all BA/BS jobs
What L5 means in practice:
L5 (Expert) means the employer expects someone who can architect systems around BA/BS, mentor teams, and make strategic decisions. This goes well beyond "I’ve used it before."
This means employers aren't looking for someone who has used BA/BS once or twice. They want evidence of professional application — shipped work, measurable outcomes, and the ability to operate independently.
Common skill gaps:
The gap rate of 0% means most candidates have adequate BA/BS proficiency. To stand out, aim for L4-L5 depth with concrete evidence.
Which roles need BA/BS most:
Marketing positions drive 33% of demand. Other and Product Management also frequently list BA/BS as a requirement. Skills commonly paired with BA/BS include Project Management and Marketing Experience.
Depth Level Distribution
Proficiency Distribution
How candidates match BA/BS requirements across 3 scored evaluations
Average depth: L5.0·Median depth: L5.0
Salary Correlation
Pay Impact
How BA/BS affects compensation based on postings with disclosed salary data
Without BA/BS
$139K
Median $130K
979 jobs
Skill Demand Insight
“BA/BS appears in 0.1% of all scored jobs.”
From 3 scored job postings
Skill Pairings
Commonly Paired Skills
Other skills that frequently appear alongside BA/BS
67%
co-occurrence
33%
co-occurrence
33%
co-occurrence
33%
co-occurrence
33%
co-occurrence
33%
co-occurrence
33%
co-occurrence
33%
co-occurrence
Role Breakdown
Top Role Categories
Job categories most likely to require BA/BS
Gap Analysis
Gap Rate Explained
How often BA/BS is identified as a skill gap (L0–L1) in scored applications
Very low gap rate — candidates generally have this skill
When BA/BS appears in a job's requirements, 0% of scored applicants received an L0 or L1 (missing or minimal).
Frequently Asked Questions
Is BA/BS in demand in 2026?
Yes. BA/BS appears in 0.1% of scored job postings on ShouldApply, making it a growing skill in the current market. Based on 3 analyzed jobs, demand is steady across multiple role types.
What level of BA/BS do most jobs require?
The median required depth is L5. Most employers want advanced proficiency — candidates who can lead projects and optimize processes.
Does knowing BA/BS increase salary?
Salary data for BA/BS is still accumulating.
What other skills pair with BA/BS?
The most common pairings are Project Management, Marketing Experience, cross-functional-execution, crm-marketing-automation, Account Based Marketing. Strengthening these alongside BA/BS improves your fit across more positions.
What roles need BA/BS the most?
Top roles: Marketing, Other, Product Management. Marketing positions have the highest demand at 33% of all BA/BS jobs.
How do I improve my BA/BS level?
L1→L2: online courses and personal projects. L2→L3: daily professional use and shipped work. L3→L4: mentoring others and optimizing processes. L4→L5: architecture decisions, open source contributions, or published work.
See how you stack up against BA/BS job requirements
ShouldApply scores your profile against each skill at the depth level jobs actually need.
Analyze my BA/BS gaps →See how your depth compares to what employers actually require
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