Salesforce Marketing Cloud/Adobe Campaign/Braze — Demand & Depth Analysis

What the data shows for Salesforce Marketing Cloud/Adobe Campaign/Braze:

• •Required in 0% of all scored postings — demand is growing as more employers add it to requirements
• •Employers typically expect L1 depth — foundational knowledge with practical application
• •Most demand comes from Data Analysis roles — 100% of all Salesforce Marketing Cloud/Adobe Campaign/Braze jobs

What L1 means in practice:

L1 (Minimal) means you can discuss the concept but haven’t used it in production. Many entry-level positions accept this.

This means employers aren't looking for someone who has used Salesforce Marketing Cloud/Adobe Campaign/Braze once or twice. They want evidence of professional application — shipped work, measurable outcomes, and the ability to operate independently.

Common skill gaps:

The gap rate of 100% means most applicants lack Salesforce Marketing Cloud/Adobe Campaign/Braze at the depth employers need. This is a real opportunity for candidates who invest in building genuine proficiency.

Which roles need Salesforce Marketing Cloud/Adobe Campaign/Braze most:

Data Analysis positions drive 100% of demand. Skills commonly paired with Salesforce Marketing Cloud/Adobe Campaign/Braze include Digital Marketing Campaign Mgmt. and Email Marketing & Mobile Channels.