Paid Acquisition (Google Ads, Meta Ads, etc.) — Demand & Depth Analysis

What the data shows for Paid Acquisition (Google Ads, Meta Ads, etc.):

• •Required in 0% of all scored postings — demand is growing as more employers add it to requirements
• •Employers typically expect L4 depth — architect-level, not just familiarity
• •Most demand comes from Marketing roles — 100% of all Paid Acquisition (Google Ads, Meta Ads, etc.) jobs

What L4 means in practice:

L4 (Advanced) means solving hard problems, optimizing workflows, and mentoring others. Employers want someone who can be the go-to person for Paid Acquisition (Google Ads, Meta Ads, etc.) on their team.

This means employers aren't looking for someone who has used Paid Acquisition (Google Ads, Meta Ads, etc.) once or twice. They want evidence of professional application — shipped work, measurable outcomes, and the ability to operate independently.

Common skill gaps:

The gap rate of 0% means most candidates have adequate Paid Acquisition (Google Ads, Meta Ads, etc.) proficiency. To stand out, aim for L4-L5 depth with concrete evidence.

Which roles need Paid Acquisition (Google Ads, Meta Ads, etc.) most:

Marketing positions drive 100% of demand. Skills commonly paired with Paid Acquisition (Google Ads, Meta Ads, etc.) include .