Skill Demand Index
Based on 1 scored job postings out of 2,449 total. Depth levels reflect actual proficiency tiers, not just keyword presence.
0%
Demand Rate
L2
Median Depth
0%
Gap Rate
1
Jobs Analyzed
Basic
Most employers want Digital PR at basic competency with practical application.
Overview
Market context for Digital PR in the current job market
Digital PR is required in 0% of scored job postings on ShouldApply, making it a growing skill in the current job market. Employers looking for Digital PR typically want candidates who can demonstrate real proficiency, not just surface awareness.
What the data shows for Digital PR:
What L2 means in practice:
L2 (Basic) means you’ve built small things with Digital PR — personal projects or bootcamp work. Employers accept this for junior roles.
This means employers aren't looking for someone who has used Digital PR once or twice. They want evidence of professional application — shipped work, measurable outcomes, and the ability to operate independently.
Common skill gaps:
The gap rate of 0% means most candidates have adequate Digital PR proficiency. To stand out, aim for L4-L5 depth with concrete evidence.
Which roles need Digital PR most:
Other positions drive 100% of demand. Skills commonly paired with Digital PR include Digital & Social Strategy and Analytical skills.
Depth Level Distribution
How candidates match Digital PR requirements across 1 scored evaluations
Average depth: L2.0·Median depth: L2.0
Salary Correlation
How Digital PR affects compensation based on postings with disclosed salary data
Without Digital PR
$137K
Median $130K
453 jobs
Skill Demand Insight
“Digital PR appears in 0% of all scored jobs.”
From 1 scored job postings
Skill Pairings
Other skills that frequently appear alongside Digital PR
Gap Analysis
How often Digital PR is identified as a skill gap (L0–L1) in scored applications
Very low gap rate — candidates generally have this skill
When Digital PR appears in a job's requirements, 0% of scored applicants received an L0 or L1 (missing or minimal).
Yes. Digital PR appears in 0% of scored job postings on ShouldApply, making it a growing skill in the current market. Based on 1 analyzed jobs, demand is steady across multiple role types.
The median required depth is L2. Many positions accept basic to intermediate proficiency.
Salary data for Digital PR is still accumulating.
The most common pairings are Digital & Social Strategy, Analytical skills, Google Analytics, B2B Tech Experience, Communications. Strengthening these alongside Digital PR improves your fit across more positions.
Top roles: Other. Other positions have the highest demand at 100% of all Digital PR jobs.
L1→L2: online courses and personal projects. L2→L3: daily professional use and shipped work. L3→L4: mentoring others and optimizing processes. L4→L5: architecture decisions, open source contributions, or published work.
See how you stack up against Digital PR job requirements
ShouldApply scores your profile against each skill at the depth level jobs actually need.
Analyze my Digital PR gaps →See how your depth compares to what employers actually require
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