Retail Media, E-commerce, or Digital Advertising Experience — Demand & Depth Analysis

What the data shows for Retail Media, E-commerce, or Digital Advertising Experience:

• •Required in 0% of all scored postings — demand is growing as more employers add it to requirements
• •Employers typically expect L1 depth — foundational knowledge with practical application
• •Most demand comes from Data Analysis roles — 100% of all Retail Media, E-commerce, or Digital Advertising Experience jobs

What L1 means in practice:

L1 (Minimal) means you can discuss the concept but haven’t used it in production. Many entry-level positions accept this.

This means employers aren't looking for someone who has used Retail Media, E-commerce, or Digital Advertising Experience once or twice. They want evidence of professional application — shipped work, measurable outcomes, and the ability to operate independently.

Common skill gaps:

The gap rate of 100% means most applicants lack Retail Media, E-commerce, or Digital Advertising Experience at the depth employers need. This is a real opportunity for candidates who invest in building genuine proficiency.

Which roles need Retail Media, E-commerce, or Digital Advertising Experience most:

Data Analysis positions drive 100% of demand.