Skill Demand Index
Based on 2 scored job postings out of 2,412 total. Depth levels reflect actual proficiency tiers, not just keyword presence.
0.1%
Demand Rate
L2
Median Depth
50%
Gap Rate
2
Jobs Analyzed
Minimal
Most employers want Multi-touch Attribution (MTA) at introductory awareness.
Overview
Market context for Multi-touch Attribution (MTA) in the current job market
Multi-touch Attribution (MTA) is required in 0.1% of scored job postings on ShouldApply, making it a growing skill in the current job market. Employers looking for Multi-touch Attribution (MTA) typically want candidates who can demonstrate real proficiency, not just surface awareness.
What the data shows for Multi-touch Attribution (MTA):
What L2 means in practice:
L1 (Minimal) means you can discuss the concept but haven’t used it in production. Many entry-level positions accept this.
This means employers aren't looking for someone who has used Multi-touch Attribution (MTA) once or twice. They want evidence of professional application — shipped work, measurable outcomes, and the ability to operate independently.
Common skill gaps:
The gap rate of 50% means most applicants lack Multi-touch Attribution (MTA) at the depth employers need. This is a real opportunity for candidates who invest in building genuine proficiency.
Which roles need Multi-touch Attribution (MTA) most:
Marketing positions drive 50% of demand. Data Analysis also frequently list Multi-touch Attribution (MTA) as a requirement. Skills commonly paired with Multi-touch Attribution (MTA) include .
Depth Level Distribution
How candidates match Multi-touch Attribution (MTA) requirements across 2 scored evaluations
Average depth: L1.5·Median depth: L1.5
Salary Correlation
How Multi-touch Attribution (MTA) affects compensation based on postings with disclosed salary data
Without Multi-touch Attribution (MTA)
$137K
Median $130K
449 jobs
Skill Demand Insight
“Multi-touch Attribution (MTA) appears in 0.1% of all scored jobs.”
From 2 scored job postings
Skill Pairings
Other skills that frequently appear alongside Multi-touch Attribution (MTA)
Role Breakdown
Job categories most likely to require Multi-touch Attribution (MTA)
Gap Analysis
How often Multi-touch Attribution (MTA) is identified as a skill gap (L0–L1) in scored applications
Moderate gap rate — many candidates lack this skill
When Multi-touch Attribution (MTA) appears in a job's requirements, 50% of scored applicants received an L0 or L1 (missing or minimal).
Yes. Multi-touch Attribution (MTA) appears in 0.1% of scored job postings on ShouldApply, making it a growing skill in the current market. Based on 2 analyzed jobs, demand is steady across multiple role types.
The median required depth is L2. Many positions accept basic to intermediate proficiency.
Salary data for Multi-touch Attribution (MTA) is still accumulating.
The most common pairings are SEO, Analytics, Audience Targeting, Paid Digital Growth, SaaS Business Experience. Strengthening these alongside Multi-touch Attribution (MTA) improves your fit across more positions.
Top roles: Marketing, Data Analysis. Marketing positions have the highest demand at 50% of all Multi-touch Attribution (MTA) jobs.
L1→L2: online courses and personal projects. L2→L3: daily professional use and shipped work. L3→L4: mentoring others and optimizing processes. L4→L5: architecture decisions, open source contributions, or published work.
See how you stack up against Multi-touch Attribution (MTA) job requirements
ShouldApply scores your profile against each skill at the depth level jobs actually need.
Analyze my Multi-touch Attribution (MTA) gaps →See how your depth compares to what employers actually require
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