Skill Demand Index
Based on 1 scored job postings out of 2,449 total. Depth levels reflect actual proficiency tiers, not just keyword presence.
0%
Demand Rate
L5
Median Depth
0%
Gap Rate
1
Jobs Analyzed
Expert
Most employers want Digital/Web Analytics at architect level, not just familiarity.
Overview
Market context for Digital/Web Analytics in the current job market
Digital/Web Analytics is required in 0% of scored job postings on ShouldApply, making it a growing skill in the current job market. Employers looking for Digital/Web Analytics typically want candidates who can demonstrate real proficiency, not just surface awareness.
What the data shows for Digital/Web Analytics:
What L5 means in practice:
L5 (Expert) means the employer expects someone who can architect systems around Digital/Web Analytics, mentor teams, and make strategic decisions. This goes well beyond "I’ve used it before."
This means employers aren't looking for someone who has used Digital/Web Analytics once or twice. They want evidence of professional application — shipped work, measurable outcomes, and the ability to operate independently.
Common skill gaps:
The gap rate of 0% means most candidates have adequate Digital/Web Analytics proficiency. To stand out, aim for L4-L5 depth with concrete evidence.
Which roles need Digital/Web Analytics most:
Other positions drive 100% of demand. Skills commonly paired with Digital/Web Analytics include Google Analytics (GA4) and Google Tag Manager (GTM).
Depth Level Distribution
How candidates match Digital/Web Analytics requirements across 1 scored evaluations
Average depth: L5.0·Median depth: L5.0
Salary Correlation
How Digital/Web Analytics affects compensation based on postings with disclosed salary data
Without Digital/Web Analytics
$137K
Median $130K
454 jobs
Skill Demand Insight
“Digital/Web Analytics appears in 0% of all scored jobs.”
From 1 scored job postings
Skill Pairings
Other skills that frequently appear alongside Digital/Web Analytics
Role Breakdown
Job categories most likely to require Digital/Web Analytics
Gap Analysis
How often Digital/Web Analytics is identified as a skill gap (L0–L1) in scored applications
Very low gap rate — candidates generally have this skill
When Digital/Web Analytics appears in a job's requirements, 0% of scored applicants received an L0 or L1 (missing or minimal).
Yes. Digital/Web Analytics appears in 0% of scored job postings on ShouldApply, making it a growing skill in the current market. Based on 1 analyzed jobs, demand is steady across multiple role types.
The median required depth is L5. Most employers want advanced proficiency — candidates who can lead projects and optimize processes.
Salary data for Digital/Web Analytics is still accumulating.
The most common pairings are Google Analytics (GA4), Google Tag Manager (GTM), Data Analysis, Data-Driven Decision Making, SQL. Strengthening these alongside Digital/Web Analytics improves your fit across more positions.
Top roles: Other. Other positions have the highest demand at 100% of all Digital/Web Analytics jobs.
L1→L2: online courses and personal projects. L2→L3: daily professional use and shipped work. L3→L4: mentoring others and optimizing processes. L4→L5: architecture decisions, open source contributions, or published work.
See how you stack up against Digital/Web Analytics job requirements
ShouldApply scores your profile against each skill at the depth level jobs actually need.
Analyze my Digital/Web Analytics gaps →See how your depth compares to what employers actually require
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