Blog Authors

I built ShouldApply because the job search process is broken in a specific, fixable way: people spend hours applying to roles they were never going to get, and they have no way to know that before they start. Ghost listings, black-hole applications, zero feedback. all of that is a symptom of applying without information.

ShouldApply gives you that information upfront. Score your fit against real postings, see exactly where you fall short, and spend your time on applications that have a real chance.

I write about what I see in the market. what hiring managers actually look for, how ATS systems work, when to negotiate, when to walk away, and how to make the whole process less painful. Everything I write is grounded in how the job market actually works, not how career coaches say it should work.

Before ShouldApply, I spent years building software products across multiple industries. I've hired, been hired, and watched a lot of smart people struggle with a process that shouldn't be this hard.